What Instagram knows about you.

What’s in your Instagram data

• Your network — every follower and account you follow, with dates, plus pending requests, close friends and blocked accounts.
• Your activity — posts you liked, comments, story likes, saved posts and your searches.
• Your messages — your full DM history, including shared posts and media.
• Logins — when and from which devices and IP addresses you signed in.
• Ad interests — topics Instagram assigned to you to target ads.
• Advertisers using your information — companies that uploaded a customer list that matched you, or that target you based on your activity.

The surprising part: advertisers

Many people find hundreds of companies on that list — shops they visited once, apps they installed, brands they never heard of. Being on it usually means the company uploaded a list of customers or website visitors, and Instagram matched it to your account.

How to see it in minutes

1. Download your information from Accounts Center (step-by-step guide). Choose “All available information”.
2. Drop the ZIP on Unwrapped and open Privacy X-ray: advertisers, interests, devices and an exposure grade from A to F.
3. Open Message viewer to read your full DM history in a readable format.

Everything is opened on your device. Nothing is uploaded.

How to limit it

• Ad preferences — Accounts Center → Ad preferences: hide advertisers and review your ad topics.
• Activity off Meta technologies — clear past activity and disconnect future activity.
• Where you’re logged in — log out devices you don’t recognize and turn on two-factor authentication.

FAQ