Your best time to post. Not the average.
Generic “best time” charts average millions of accounts. Yours is the only audience that matters. Get your three best posting windows and a full day-by-hour heatmap — calculated from your own data, on your own device.
It’s read on this device — nothing is uploaded.
Instagram
TikTok
X
Facebook
Threads
LinkedIn
Real signals, not rules of thumb.
- X (Twitter): real engagement — the likes and reposts each of your original posts earned, by the hour and weekday you posted.
- Instagram & TikTok: audience activity — when people followed you and when you receive messages, the moments your audience is around.
- Two-hour windows — your top three, never two from the same evening.
- Your local time — the heatmap uses your device’s timezone.
From export to schedule in minutes.
- Download your dataX: Settings → Your account → Download an archive. Instagram or TikTok: request your followers (and messages, for more signal) in JSON.
- Drop it hereAnalyzed in your browser. Nothing is uploaded.
- Post at your peakBest Time to Post is part of Creator. Re-check every few months — audiences shift.
Posting times, answered.
What is the best time to post on Instagram?
It depends on your audience. Industry studies often point to weekday evenings, but those are averages across millions of accounts. Unwrapped finds your own peak windows from when your audience follows you and messages you.
What is the best time to post on X (Twitter)?
For X, Unwrapped uses the real engagement of your past posts — likes plus reposts, averaged by the hour and weekday you posted — and shows how much better your best window performs than your average.
Which timezone is used?
Your device’s local timezone. If your audience lives elsewhere, the heatmap still shows when they’re active, converted to your time.
How many posts do I need?
For engagement-based results, at least 30 original posts. For audience activity, at least 30 follows or messages with dates.
Is it free?
Best Time to Post is part of the Creator plan. You can try it with made-up data in the live demo first.
One export. Every answer.
Free account auditHealth score and what to fix first
Fake follower checkerBots, spam and bought followers
Instagram DM analyzerReply times and who leaves you on read
Best time to postFrom your own audience, not averages
Instagram unfollowersWho doesn’t follow you back
Instagram message viewerRead and search your old DMs